Beauty ya dawo, wani bincike ya ce. Amurkawa na komawa kan kyawawan dabi'u kafin barkewar annobar, kamar yadda wani bincike ya nuna.NCS, Kamfanin da ke taimaka wa samfurori inganta tasirin talla.

Karin bayanai daga binciken:

• 39% na masu amfani da Amurka sun ce suna shirin kashe ƙarin a cikin watanni masu zuwa kan samfuran da ke inganta kamanninsu.

• Kashi 37% sun ce za su yi amfani da kayayyakin da suka gano yayin barkewar cutar ta Covid.

• Kusan kashi 40 cikin 100 sun ce suna shirin ƙara kashe kuɗin da suke kashewa kan kayan kwalliya da kayan kulawa na sirri

• 67% suna tunanin talla yana da mahimmanci wajen rinjayar zaɓin kayan ado / kayan ado

• 38% sun ce za su fi siyayya a cikin shaguna

• Fiye da rabin—55%—na masu amfani suna shirin ƙara yawan amfani da kayan kwalliya

• 41% na masu amfani suna ba da fifiko kan samfuran kyakkyawa masu dorewa

• 21% suna neman zaɓin samfuran vegan.

Lance Brothers, babban jami'in kula da kudaden shiga, NCS (NCSolutions) ya ce "Ikon talla ya bayyana a fili a cikin wadannan sakamakon binciken, wanda kashi 66% na masu amfani suka ce sun sayi samfur bayan sun ga wani talla a kansa." Ya ci gaba da cewa, "Yanzu lokaci ne mai mahimmanci don kyawawan kayayyaki da samfuran kulawa na sirri don tunatar da mutane irin nau'in da samfuran da masu amfani za su iya bari a baya," in ji shi, ya kara da cewa, "Lokaci ya yi da za a karfafa bukatar alamar yayin da kowa ke tafiya cikin duniyar zamantakewa. wannan shine 'fuska da fuska a cikin mutum' ba kawai ta hanyar ruwan tabarau ba."

Menene Mabukatan Ke Shirin Siya?

A cikin binciken, 39% na masu amfani da Amurka sun ce suna tsammanin kara kashe kudaden da suke kashewa kan kayan kwalliya kuma 38% sun ce za su kara sayayya a cikin kantin sayar da kayayyaki, maimakon kan layi.

Fiye da rabin—55%—na masu amfani suna shirin ƙara yawan amfanin su na aƙalla samfurin kyakkyawa ɗaya.

• 34% sun ce za su yi amfani da ƙarin sabulun hannu
• 25% karin deodorant
• 24% karin wankin baki
• 24% ƙarin wanke jiki
• 17% karin kayan shafa.

Ana Bukatar Girman Gwaji-Kuma Gabaɗaya Kashe Kuɗi ya Kammala

Dangane da bayanan siyan CPG na NCS, samfuran gwaji sun haura 87% a cikin Mayu 2021, idan aka kwatanta da Mayu 2020.

Ƙari - kashe kuɗi akan samfuran suntan ya kasance 43% mafi girma fiye da shekara.

Masu amfani kuma sun kashe ƙarin akan tonic gashi (+21%), deodorant (+18%), feshin gashi da kayan gyaran gashi (+7%) da tsaftar baki (+6%) na wata, idan aka kwatanta da shekarar da ta gabata (Mayu). 2020).

NCS ta ce, "Saillar kayan kwalliya sun kasance kan yanayin sama a hankali tun lokacin da suke raguwa a tsayin cutar a cikin Maris 2020. A cikin makon Kirsimeti 2020, tallace-tallacen kayan kwalliya ya karu da kashi 8% na shekara-shekara, kuma makon Ista ya tashi. 40% na shekara-shekara. Rukunin ya murmure zuwa matakan 2019."

An gudanar da binciken tsakanin Yuni 2021 tare da masu amsa 2,094, masu shekaru 18 da haihuwa, a duk faɗin Amurka.